The Internet of Cars: Exploring New IoT Technologies in the Automotive Sector
Talks by Microsoft, Microchip and Sierra Wireless
Date and time : Thu 14 June 2018, 18:30 - 21:30
Location : Microsoft Germany, Walter-Gropius-Straße 5, 80807 Munich - View on Google Maps
Limited to : 200 participants
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Have you ever imagined the combination of IoT Technologies and Automotive sector? Will IoT transform the automobile industry? Will the automobile industry provide a big boost to IoT? This and more will be discussed on the 14th of June by:

- One of the biggest multinational technology companies and the creator of the Azure IoT platform (Microsoft).
- A leading provider of micro-controller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide (Microchip).
- A multinational wireless communications manufacturer who sells mobile computing and machine-to-machine communications products that work over cellular networks (Sierra Wireless).

See agenda below for full info about the speakers.

Drinks will be served throughout the night.
Guest speakers
Max Morwind
IoT Solution Specialist
Johann Stelzer / Harald Kohler
Senior Marketing Manager / Senior Sales Manager
Sierra Wireless
Jochen Kayser,
Sales Director Automotive
Central Europe
Speaker 1: Max Morwind, IoT Solution Specialist at Microsoft

Talk Title: End to end – Construction of a Hyperscale IoT Plattform
About the speaker: Max Morwind has been working for 6 years at Microsoft – the first three years as an InHouse Consultant, then as technology and strategy consultant for SME customers and now as a Sales Solution Professional for the Internet of Things. As an IoT Solution Specialist, he focuses on the implementation of innovative solutions for our customers with Microsoft technologies that increase the efficiency of processes and extend current products with new services. In his freetime Max Morwind likes to spend time in the mountains or to engage with StartUps.
About the company: Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. On October 2008 Microsoft announced Azure, a cloud computing service for building, deploying, and managing applications and services through a global network of Microsoft-managed data centres.
Video: Tap into the Internet of Your Things with Azure IoT Suite 
Video: Azure IoT Developer Overview 

Speaker 2: Johann Stelzer, Harald Kohler / Marketing Manager, Senior Sales Manager at Microchip

Talk Title: Aspects of Secure In-Vehicle-Networking to support the Internet of Cars
About the speaker: Johann Stelzer joined Microchip Technology in 2000 in Chandler/Arizona and workedin Marketing in the Automotive Products Group and the Automotive Information SystemDivision. Johann currently leads the Automotive Product Marketing Team in Europe out ofMicrochip’s Office in Ismaning/Germany.
Harald Kohler studied Communications Engineering at the University of Applied Sciences in Karlsruhe. In October 2006, Harald joined SMSC Europe GmbH, which became part of Microchip Technology at the end of 2012. Today Harald is part of the European Automotive Sales Organisation of Microchip with a special focus on Microchip’s Network and Connectivity Solutions.
About the company: Microchip Technology is an American manufacturer of micro-controller, memory and analog semiconductors. Microchip serves over 70,000 customers in more than 65 countries who are designing high-volume embedded control applications in the consumer, automotive, office-automation, communications and industrial-control markets worldwide. Headquartered in Chandler, Arizona, the company offers outstanding technical support along with dependable delivery and quality.
Video: Out-of-the-box Prototyping with 32-bit Curiosity
Video: Microchip demonstrates LoRa low-power IoT wireless internet network technology

Speaker 3: Jochen Kayser, Director, Automotive Central at Sierra Wireless

Talk Title: Challenges of connected vehicles
About the speaker: Jochen Kayser has been working for 3 years at Sierra Wireless, and more than 10 years in the IoT industry. As an IoT solutions expert for the automotive industry, he focuses on the knowledge of the challenges of the automotive industry and providing Sierra Wireless customers with the best adequate solutions with innovative cellular technologies. Jochen is based in Munich and is looking forward to network with you during this event
About the company: Sierra Wireless is a multinational wireless communications equipment designer and manufacturer headquartered in Richmond, British Columbia, Canada. Sierra Wireless products and technologies are used in a variety of markets and industries, including automotive and transportation, energy, field service, healthcare, industrial and infrastructure, mobile computing and consumers, networking, sales and payment and security.
Video: Legato, enabling automotive, industrial automation, and energy OEMs
Video: Sierra Wireless AirLink GX450 - Rugged, Reliable 4G Mobile Communications

Arrival and registration.
Drinks and networking.
Event opening.
Talk and Q&A: End to end – Construction of a Hyperscale IoT Plattform
Max Morwind, IoT Solution Specialist - Microsoft
Talk and Q&A: Aspects of Secure In-Vehicle-Networking to support the Internet of Cars
Johann Stelzer / Harald Kohler  - Marketing Manager / Senior Sales Manager at Microchip
Talk and Q&A: Challenges of connected vehicles
Jochen Kayser, Sales Director Automotive - Sierra Wireless
Community announcements and demos: This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.
Drinks and networking.
Event ends.
Walter-Gropius-Straße 5, 80807 Munich
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