Prototyping IoT Products: Best Practices and New Technologies
Talks by ARM, Altium, Microchip and LPRS
Date and time : Thu 10 May 2018, 18:30 - 21:30
Location : Cocoon Networks, 4 Cristopher St, London, EC2A 2BS - View on Google Maps
Limited to : 200 participants
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Join hundreds of IoT pioneers to discover the best practices and new technology when it comes to prototype IoT devices. The companies who will take the stage on the 10th of May will be:

- The British multinational semiconductor and software design company (ARM).
- One of the leading software company that provides PC-based electronics design software for engineers who design PCBs (Altium).
- A leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide (Microchip).
- A market leader in short-range, license-free, sub-1GHz wireless technology (Low Power Radio Solutions).

See agenda below for full info about the speakers.

Drinks will be served throughout the night.
Join hundreds of IoT pioneers to discover the best practices and new technology when it comes to prototype IoT devices. The companies who will take the stage on the 10th of May will be:

- One of the leading software company that provides PC-based electronics design software for engineers who design PCBs (Altium).
- A leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide (Microchip).
- Company 3 TBC.

See agenda below for full info about the speakers.

Drinks will be served throughout the night.
Attendees will receive a free copy of "This is (not) Rocket Science" at the event
Lucio di Jasio compares the radically different design approaches taken by 8-bit and 32-bit MCUs. The book outlines the sheer software-driven power and higher clock speeds of low-end 32-bit MCUs against the continued simplicity of 8-bit design using Core Independent Peripherals (CIPs). It provides a refreshingly new perspective which challenges designers who think that they know the 8-bit architecture.
Guest Speakers
Ben Einstein
Founder & General Partner of Bolt

Talk title: Guide to hardware product development

Ben is a product vision and prototyping expert and is instrumental in bringing many products to market ranging from consumer electronics to clean energy for everything from Fortune 500 companies to small startups.
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Bolt is a seed-stage fund that invests capital, personnel, equipment and expertise in hardware startups. They are leading the way in de-risking manufacturing and are a go to for hardware startups looking to get product to market.

Marc Barros
Co-Founder of Moment

Talk title: Why Brand Wins


Marc is an entrepreneur, a creator and is passionate about amazing product experiences and building great companies. His love for great photography and business lead him to co-found his own photography startup. He is also a mentor at Highway1 and TechStars.
-
Moment is a collection of the highest quality lenses to empower mobile picture takers everywhere to capture incredible images with their phones. After having a hugely successful Kickstarter campaign Moment have gone on to be one of the dominant hardware startups in mobile photography.

Raph Crouan
MD at Startupbootcamp IoT

Talk title: Hardware Fundraising: Myths & Reality

Raph is a strategic and analytical Senior Marketing & Sales Director having worked for about 12 years at Apple. He is now the Managing Director of the Startupbootcamp IoT Program and a passionate investor in the hardware startup space during his spare time.  
-
Startupbootcamp helps take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector. Their programs are based around the world from Amsterdam to Singapore.

Guest speakers
Altium
Philip Mayo
Customer Slaes Director, EMEA
Microchip
Arild Rodland
Product Marketing Manager
Low Power Radio Solutions
Nick Pummel / Srikanth Ganji
Managing Director / Applications Engineer
Guest speakers
ARM
Michele Riga / Andrew Frame
Product Specialist / Senior IoT Product Manager
Altium
Philip Mayo
Customer Sales Director, EMEA
Microchip
Arild Rodland
Product Marketing Manager
Low Power Radio Solutions
Nick Pummel / Srikanth Ganji
Managing Director / Applications Engineer
Agenda
19:00 - 19:20  Check in + beers and pizza
19:20 - 19:30  Event opening
19:30 - 19:50  Ben Einstein, Founder & General Partner of Bolt
19:50 - 20:10  Marc Barros, Co-Founder of Moment
20:10 - 20:30  Raph Crouan, Managing Director at Startupbootcamp IoT
20:30 - 20:50  Demos + community announcements
This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.
20:50 - 22:00  Drinks and networking
LOCATION         U+I PLC - 7a Howick Place, Victoria, London, SW1P 1BB
Speaker 1: Michele Riga, Product Specialist / Mike Eftimakis, Senior IoT Product Manager at ARM

Talk Title: Build secure IoT solutions with Arm technology
About the speakers: Michele Riga is a product manager in the Embedded and Automotive Line of Business at Arm. He is responsible for managing the Cortex-A processors in the thriving IoT and embedded markets, and works on the Arm DesignStart initiative - a low-cost, easy-access route to Arm IP.  Michele's experience covers product marketing and hardware engineering, including design and verification in the memory system of Arm DynamIQ technology and other Arm processors, area where in which he holds one US patent and one patent application.
Andrew Frame is a Director of Business Development within the Arm IoT Device IP Line of Business, and is responsible for Silicon Partner, Cloud Partner, ISV, and OEM engagement within the IoT Solutions Team. Andrew’s previous roles within Arm include Cortex-M Product Management, Worldwide Business Development Manager and Development Tools Product Manager. Prior to joining Arm in 1995 he was an Embedded Software Engineer at GEC Plessey Telecommunications. Andrew holds a BSc (Hons) in Computer Studies from Sheffield Hallam University.
About the company: Arm technology is at the heart of a computing and connectivity revolution that is transforming the way people live and businesses operate. Their advanced, energy-efficient processor designs are enabling the intelligence in 100 billion silicon chips and securely powering products from the sensor to the smartphone to the supercomputer.
Video: Powering IoT with ARM
Video: Arm, Architects of Possible

Speaker 2: Philip Mayo, Customer Sales Director, EMEA at Altium / Jonathan Riley, Director at IoT Routers

Talk Title: IoT Routers, our journey to secure IoT
About the speakers: Before joining Altium Philip was Managing Director at Premier EDA Solutions, acquired by Altium in 2017. Now he is responsible for the Customer Sales teams across Europe, Middle East and Africa at Altium. Philip is an hard working entrepreneur with considerable experience in electronics design automation software, sales, support and distribution.
He is passionate about the success of electronics design in the UK and supporter of education and life skills development for young people.
Jonathan is presently a director of IoT Routers, a company founded to produce high performance secure routers for embedding in systems handling sensitive data. His areas of specialisation are high-speed digital/FPGA design and Radiation effect analysis of systems used in space. His career so far spans more than three decades and includes designing RF composite Direct Digital Synthesis systems for answering marine radar, the communications control systems of a constellation of 900 satellites, and of course many and varied multi-protocol router designs.
About the company: When it comes to electronic design, Altium is a technological leader in developing truly unified PCB solutions, and has over 30 years of experience in bringing designers the tools they need to help them make the most of modern technologies, successfully manage projects, and deliver connected, intelligent products.
Article by Altium: Designing PCBs for IoT
Article by Altium: Flexible PCBs and IoT: How the Landscape of PCB Design is Rapidly Changing

Speaker 3: Arild Rodland, Product Marketing Manager at Microchip

Talk Title: Effortless IoT design - Talk will include how to deal with IoT enabling existing designs and what to think about when starting a new design from scratch.
About the speaker: Arild is a Business Development Manager in Microchip MCU8 group. He joined Atmel in January 1999 where he started as a Field Applications Engineer at the AVR Design Center. Prior to his current position he spent the 6 years doing Technical Marketing for capacitive touch solutions and 8 years managing AVR Technical Marketing covering Asia. Arild received his M.Sc. in Electrical Engineering from the Norwegian University of Science and Technology.
About the company: Microchip Technology is an American manufacturer of microcontroller, memory and analog semiconductors. Microchip serves over 70,000 customers in more than 65 countries who are designing high-volume embedded control applications in the consumer, automotive, office-automation, communications and industrial-control markets worldwide. Headquartered in Chandler, Arizona, the company offers outstanding technical support along with dependable delivery and quality.
Video: Out-of-the-box Prototyping with 32-bit Curiosity
Video: Microchip demonstrates LoRa low-power IoT wireless internet network technology

Speaker 4: Nick Pummel, Managing Director / Srikanth Ganji, Applications Engineer at LPRS

Talk Title: Quickly integrating a LoRa radio for use within a private network
About the speakers: Nick is LPRS’s Managing Director who passionately believes in LPRS second-to-none ability to help OEM’s use license-free ISM radio.  He believes LPRS’s solutions add real value, being able to help any OEM use ISM/LPWAN technology.
Srikanth is one of LPRS’s key development and applications engineers, who loves to help customers of all types and sizes, integrate low power radio communications.
About the company: Low Power Radio Solutions (LPRS) is a market leader in short-range, license-free, sub-1GHz wireless technology. LPRS was one of the first companies to supply a modular wireless solution — a major step forward for wireless designers. LPRS then developed easyRadio, the world’s first radio module with an embedded communication software protocol.
Development tools, Evaluation Kits and Software by LPRS
RF Solutions for Agriculture and Smart Farming

Agenda
6:30pm
Arrival and registration.
6:40pm
Drinks and networking.
6:50pm
Event opening.
7:00pm
Talk and Q&A: TBC
Michele Riga / Mike Eftimakis -  Product Specialist / Senior IoT Product Manager at ARM
7:20pm
Talk and Q&A: "IoT Routers, our journey to secure IoT"
Philip Mayo / Jonathan Riley - Customer Sales Director, EMEA at Altium / Director at IoT Routers
7:40pm
Talk and Q&A: "Effortless IoT design"
Arild Rodland - Product Marketing Manager at Microchip
8:00pm
Talk and Q&A: "Quickly integrating a LoRa radio for use within a private network"
Nick Pummel / Srikanth Ganji  - Managing Director / Applications Engineer at LPRS
8:20pm
Community announcements and demos: This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.
8:30pm
Drinks and networking.
9:30pm
Event ends.
Location 
Cocoon Networks, 4 Cristopher St, London, EC2A 2BS
Agenda
19:00 - 19:20
Check in + beers and pizza

19:20 - 19:30
Event opening

19:30 - 19:50
Ben Einstein, Founder & General Partner of Bolt

19:50 - 20:10
Marc Barros, Co-Founder of Moment

20:10 - 20:30
Raph Crouan, Managing Director at Startupbootcamp IoT

20:30 - 20:50
Community announcements
This is your time if you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.

20:50 - 22:00
Drinks and networking

LOCATION 
CRL - 7a Howick Place, Victoria, London SW1P 1DZ
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