The Role of Design and UX
in IoT products
Talks by Kickstarter, Seymourpowell, Special Projects and Morrama
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AT THIS EVENT YOU'LL ALSO HAVE AN AWESOME OPPORTUNITY

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Get your product story featured on Mouser's channels
and reach more than 100K hardware enthusiasts worldwide.

Apply and get the chance to be video interviewed
during this event on the 4th of May.

Date and time
Thu 4 May 2017, 18:30 - 21:30

Location
Cocoon Networks, 4 Cristopher St, London EC2A 2BS
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Guest speakers
Kickstarter, Seymourpowell, Special Projects and Morrama

Limited to
200 participants
We are very excited to have with us three of the best product design studios in London (specialised in connected products) and one of the leading crowdfunding platform in the world who will share invaluable insights about how to approach design and UX when building IoT products. Join us on the 4th of May to learn from:

- The crowdfunding platform who has received so more than $2.9 billion in pledges from 13 million backers to successfully fund 121,000 projects (Kickstarter).
- One of the world’s leading Design & Innovation Consultancies who has more than 30 years of experience in the sector (Seymourpowell).
- A design and invention consultancy who collaborated with Samsung, Google, Nokia, Logitech and many more (Special Projects).
- A London based industrial design studio that partners with startups, entrepreneurs and businesses to design and develop unique, meaningful and marketable product propositions (Morrama).

See agenda below for full info about the speakers.


Drinks will be served throughout the night.
Guest Speakers
Ben Einstein
Founder & General Partner of Bolt

Talk title: Guide to hardware product development

Ben is a product vision and prototyping expert and is instrumental in bringing many products to market ranging from consumer electronics to clean energy for everything from Fortune 500 companies to small startups.
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Bolt is a seed-stage fund that invests capital, personnel, equipment and expertise in hardware startups. They are leading the way in de-risking manufacturing and are a go to for hardware startups looking to get product to market.

Marc Barros
Co-Founder of Moment

Talk title: Why Brand Wins


Marc is an entrepreneur, a creator and is passionate about amazing product experiences and building great companies. His love for great photography and business lead him to co-found his own photography startup. He is also a mentor at Highway1 and TechStars.
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Moment is a collection of the highest quality lenses to empower mobile picture takers everywhere to capture incredible images with their phones. After having a hugely successful Kickstarter campaign Moment have gone on to be one of the dominant hardware startups in mobile photography.

Raph Crouan
MD at Startupbootcamp IoT

Talk title: Hardware Fundraising: Myths & Reality

Raph is a strategic and analytical Senior Marketing & Sales Director having worked for about 12 years at Apple. He is now the Managing Director of the Startupbootcamp IoT Program and a passionate investor in the hardware startup space during his spare time.  
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Startupbootcamp helps take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector. Their programs are based around the world from Amsterdam to Singapore.

Guest Speakers
BOLT
Ben Einstein
Founder & General Partner
BOLT
Ben Einstein
Founder & General Partner
BOLT
Ben Einstein
Founder & General Partner
Guest Speakers
Kickstarter
Heather Corcoran
European Design & Technology Outreach
Seymourpowell
Matthew Cockerill
Creative and Board Director 
Special Projects
Adrian Westway
Co-founder & Director of Technology
Morrama
Mike Hankin
Lead Designer
Agenda
19:00 - 19:20  Check in + beers and pizza
19:20 - 19:30  Event opening
19:30 - 19:50  Ben Einstein, Founder & General Partner of Bolt
19:50 - 20:10  Marc Barros, Co-Founder of Moment
20:10 - 20:30  Raph Crouan, Managing Director at Startupbootcamp IoT
20:30 - 20:50  Demos + community announcements
This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.
20:50 - 22:00  Drinks and networking
LOCATION         U+I PLC - 7a Howick Place, Victoria, London, SW1P 1BB
Speaker 1: Heather Corcoran - European Design & Technology Outreach at Kickstarter

Talk Title: Why Product Design matters -- on Kickstarter and beyond
About the speaker: Heather Corcoran leads outreach for Kickstarter in the UK and Europe, with a focus on the Design & Technology communities. Based in London, she works closely with  innovators, creators, and makers who use Kickstarter to bring new products to life.
About the company: Kickstarter is an American public-benefit corporation that maintains a global crowdfunding platform focused on creativity. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community and over 10 million people, from every continent on earth, have backed a Kickstarter project.
Video: Insights from 7K Successful Kickstarter Campaigns (Technology) - Hardware Pioneers 2015
Article: The 10 Most Funded Kickstarter Campaigns Ever - Entrepreneur

Speaker 2: Matthew Cockerill - Creative and Board Director at Seymourpowell

Talk Title: Making things better
About the speaker: Matthew is a strategic industrial designer who’s been creating world-leading product experiences for 20 years. Working in the space where technology, people and business meet, he has expertise in long-term innovation and the hard-nosed experience to deliver product to market. His work spans many categories, from helping to create the world’s first modular smartphone, imagining future product categories for Samsung Electronics, creating luxurious whisky experiences for Johnny Walker to creating an IoT lifesaving system for mountaineers.
About the company: Seymourpowell delivers design and innovation projects for clients from leading global brands to ambitious start-ups. These range from highly category constrained products that go to market, to long term innovation and future product visions that are 5-10 years out. An eclectic mix of projects from domestic appliances, IoT survival apparel, luxury whisky experiences through to the future of digital imaging and reinventing the funeral experience.
Seymourpowell creates gadgets from Google's Project Ara modular phone
Seymourpowell-designed product helps people design their own skincare routine

Speaker 3: Adrian Westway - Co-founder & Director of Technology at Special Projects

Talk Title: Magical interactions in connected products
About the speaker: Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. In 2007 he became the first ever James Dyson Fellow and in 2010 a Fellow of the Royal Commission of 1851.
About the company: Special Projects is an award winning product design and innovation studio based in London.
SP helps global organisations and startups to accelerate innovation by uncovering human insights and transforming them into tomorrow’s products, apps, services, and experiences. Some of their clients have been BBC, Blackberry, Google, Samsung, Nokia and many more.
Video: Inside the design studio with Special Projects
Video: Merging physical and digital experiences - Clara Gaggero Westaway (Co-founder of Special Projects)

Speaker 4: Mike Hankin - Lead Designer at Morrama

Talk Title: Where does the design process start and end?
About the speaker: Graduating from BA Product Design at Central St. Martins, Mike has worked with startup and established businesses and clients including MUJI, Danone and Canyon. At Morrama he uses expertise in product design, strategy and design thinking to provide meaningful and insightful product propositions to startups.
About the company: Morrama is a team of multidisciplinary designers that partners with startups, entrepreneurs and businesses to design and develop unique, meaningful and marketable product propositions. Based in London, Morrama offers end-to-end design services to companies from around the world taking projects from early stage idea through to product launch.

Agenda
6:30pm
Arrival and registration.
6:40pm
Networking and drinks.
6:50pm
Event opening.
7:00pm
Talk and Q&A: "Why Product Design matters -- on Kickstarter and beyond"
Heather Corcoran - European Design & Technology Outreach at Kickstarter
7:20pm
Talk and Q&A: "Making things better"
Matthew Cockerill - Creative and Board Director at Seymourpowell
7:40pm
Talk and Q&A: "Magical interactions in connected products"
Adrian Westway - Co-founder & Director of Technology at Special Projects
7:50pm
Talk and Q&A: "Where does the design process start and end?"
Mike Hankin - Lead Designer at Morrama
8:00pm
Community announcements and demos: This is your time. If you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.
8:20pm
Drinks and networking.
9:30pm
Event ends.
Agenda
19:00 - 19:20
Check in + beers and pizza

19:20 - 19:30
Event opening

19:30 - 19:50
Ben Einstein, Founder & General Partner of Bolt

19:50 - 20:10
Marc Barros, Co-Founder of Moment

20:10 - 20:30
Raph Crouan, Managing Director at Startupbootcamp IoT

20:30 - 20:50
Community announcements
This is your time if you would like to share what you are working on with the community or make any sort of announcement. You have 2 minutes max for a short shoutout.

20:50 - 22:00
Drinks and networking

LOCATION 
CRL - 7a Howick Place, Victoria, London SW1P 1DZ
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LOCATION
Cocoon Networks - 4 Cristopher St, London EC2A 2BS
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